Our Founders

Biswajita (Jita)
Founder & CEO
Jita envisioned a future where accessible, affordable dental care could eliminate financial stress. Her deep clinical, billing, and operational expertise laid the foundation for DENTALPRICE's mission.
LinkedIn
Bhol
Founder & CTO
Seasoned health tech across enterprise and startups, Bhol has led multiple 0→1 digital products-including an AI therapist, conversational AI platforms, and e-prescription systems. He also launched an AI voice agent startup for healthcare organizations. He joined Jita to help scale her vision through technology and innovation.
LinkedInOur Story
DENTALPRICE began with a simple yet powerful idea: no one should have to choose between their dental health and financial stability.
Founded by Jita, an experienced healthcare professional, and Bhol, a seasoned technology innovator, DENTALPRICE was born from their shared passion to make dental care transparent and accessible.
Jita’s journey began at the heart of healthcare-as a physiotherapist , hospital management , medicare insurance and billing professional in India and the USA. Every day, she saw patients struggling-not from lack of care, but because of unpredictable and overwhelming costs . Even with insurance, hidden fees and out-of-pocket expenses left families vulnerable.
Determined to make a difference, she transitioned into technology, designing affordable healthcare solutions . That’s where her vision to empower individuals with cost transparency and flexibility took shape.
Enter Bhol-a leader in healthcare technology and innovation. With two decades of experience scaling B2B2C platforms, Bhol brought the tools to transform Jita’s vision into reality.
Together, they founded DENTALPRICE: a platform where transparent pricing, flexible financing, and compassionate care come together. DENTALPRICE is more than a service-it’s a promise:care without financial barriers.
Today, Jita and Bhol lead DENTALPRICE with one shared goal:to create a future where health is a right, not a privilege.
Our Mission
To empower individuals and families with transparent pricing and flexible financing for dental care-eliminating surprise bills and reducing financial strain.
Our Vision
To create a future where accessible, affordable dental care frees individuals and families from financial stress, enhancing well-being.

What We Do
At DENTALPRICE, we are committed to transforming dental care by:
- Providing Transparent Cash Pricing: Connecting you with dental providers who list clear, upfront cash prices (no insurance needed) on our platform for a wide range of dental services.
- Facilitating Flexible Financing Options: Connecting you with payment solutions to manage dental care expenses more easily.
- Eliminating Surprise Bills: Empowering you with information to avoid unexpected costs and reduce financial stress.
Our Core Values
- Transparency: We believe in openness and honesty to empower informed decisions.
- Empowerment: We strive to give individuals control over their dental care choices.
- Compassion: We care deeply about the well-being of our patients.
- Innovation: We are committed to pioneering new approaches to dental care affordability and access.
Join Us in Redefining Care Costs
- For Individuals and Families:Contact us for transparent pricing and flexible financing options.
- For Healthcare Providers:Join the movement with us to offer services to informed patients.
- For Partners and Supporters:Learn how to support our mission and expand our reach.
Our Commitment to You
At DENTALPRICE, we're a community dedicated to making a difference. No one should have to choose between financial stability and dental care. By providing the tools and support needed to navigate dental care costs, we're creating a future where everyone can access the dental services they need.
Thank You
Thank you for taking the time to learn about us. We look forward to supporting you on your dental care journey.
